Principle Auto Ltd. is an independently owned and operated dealership dedicated to serving Toronto and the GTA. Here at Principle Auto Ltd , we are committed to providing our customers with quality vehicles, affordable prices and a comfortable buying experience.

At Principle Auto Ltd. , we strive to deliver genuine customer service at every interaction; whether it’s answering the phone or waving you goodbye as you drive off in your new vehicle, we give it our 100%! Guranteed customer satisfaction!

We understand that buying a car can be a difficult process, especially when it comes to choosing from your favourite brands and the many features available today. Our team has the training and experience necessary to answer your questions and identify vehicles to best suit your needs.

Our team has developed the experience to work within your budget, as every customer’s financial position is unique. We also offer Financing. We’ve partnered with a number of financing companies to assist you in purchasing your new vehicle, no matter your credit situation. Good Credit, Bad Credit, New to the Country or No Credit – We’re here to help!